Guided Uniform Response Utility ®
The Core Components of
Guided Uniform Response Utility®

Personalization Engine
At the heart of GURU is a powerful personalization engine that analyzes manufacturer data, industry preferences, and consumer behavior.
This engine tailors product recommendations to individual applications, ensuring that suggestions are relevant and appealing, while permitting modification when necessary to meet unique demands.

Data-Driven Insights
Guided Uniform Response Utility provides valuable insights into customer preferences, behavior and market trends. Our unique AI system will continue to evolve as the product grows and adapts to meet the changing needs and expectations of our users, ensuring a consistently innovative and efficient experience.

Increased Conversion Rates
Personalized guidance helps reduce decision fatigue and uncertainty, which are common barriers to purchase. As a result, businesses can expect higher conversion rates and increased sales. Newer employees share in the expertise and experience of those more versed with the product line.
GURU Video
Testimonials
J.H.
J.D.C
I'm a fan of any product
service you guys offer
I just gave it a try for a customer pulling a reefer. I absolutely love all of the detailed information it provides for each category.
For a salesperson that has little to no experience it provides a very solid starting point. For the experience salesperson it provides plenty of ideas and reminders.